Brand Story, Visual Identity, Social Branding
Brand Story, Visual Identity, Social Branding
A magnetic visual identity for AEME, the first address for functional fitness in Zurich
A magnetic visual identity for AEME, the first address for functional fitness in Zurich
The Brief
At AEME, fitness takes center stage, through sweat, heart, and (literally) a strong community. AEME approached us with the desire to freshen up their visual identity with a strong focus on what unites them with their clients: a passion for movement.
At AEME, fitness takes center stage, through sweat, heart, and (literally) a strong community. AEME approached us with the desire to freshen up their visual identity with a strong focus on what unites them with their clients: a passion for movement.
The Concept
AEME’s refreshed brand identity is rooted in dynamic energy, resilience, and a shared passion for functional movement. Bold typography combined with a refined palette of deep blues, crisp neutrals, and an energetic honeysuckle accent color, captures strength, clarity, and vitality.
Analog-inspired photography reinforces authenticity, while expressive secondary imagery brings movement and emotion to the forefront. This adaptable visual system resonates strongly across digital platforms, designed to evolve and grow alongside AEME’s passionate community.
AEME’s refreshed brand identity is rooted in dynamic energy, resilience, and a shared passion for functional movement. Bold typography combined with a refined palette of deep blues, crisp neutrals, and an energetic honeysuckle accent color, captures strength, clarity, and vitality.
Analog-inspired photography reinforces authenticity, while expressive secondary imagery brings movement and emotion to the forefront. This adaptable visual system resonates strongly across digital platforms, designed to evolve and grow alongside AEME’s passionate community.
