Strategy, Brand Story, Brand Messaging, Visual Identity, Webdesign
Strategy, Brand Story, Brand Messaging, Visual Identity, Webdesign
Your Story, Your Stay: An elegant brand refresh for the Ambassador Hotel Zurich, redefining the hotel’s brand positioning and visual identity to match its modern soft luxury feel.
Your Story, Your Stay: An elegant brand refresh for the Ambassador Hotel Zurich, redefining the hotel’s brand positioning and visual identity to match its modern soft luxury feel.
The Brief
The Hotel Ambassador in Zurich is the epitome of elegance and uniqueness, embedded in the traditional backdrop of the city. The newly renovated Ambassador Hotel had originally introduced itself with an identity that did not represent the core of what the Hotel stands for: connecting tradition, modernity, and personality with a timeless character.
With a brand refresh, the Ambassador wanted to combine the charm of a boutique hotel with modern luxury, while ultimately connecting to a broad international crowd looking for an authentic stay.
The Hotel Ambassador in Zurich is the epitome of elegance and uniqueness, embedded in the traditional backdrop of the city. The newly renovated Ambassador Hotel had originally introduced itself with an identity that did not represent the core of what the Hotel stands for: connecting tradition, modernity, and personality with a timeless character.
With a brand refresh, the Ambassador wanted to combine the charm of a boutique hotel with modern luxury, while ultimately connecting to a broad international crowd looking for an authentic stay.
The Concept
Our updated brand positioning focuses on authenticity and accessible luxury, aligning with the direction of the current Ambassador Hotel. This new positioning sets the tone for our visual identity and brand language, captured in a new claim: "Your story, your stay."
The reimagined identity emphasizes warmth, elegance, and quality. Each floor's colors inspired a unique duotone theme, visible throughout the brand journey. By simplifying the design, we highlighted the essentials: logo, colors, and imagery. Every detail was crafted to make the Ambassador Hotel stand out to guests – online, on social media, and throughout their stay.
The brand refresh included updating their extended logo suite for the hotel’s in-house event locations, "View" and "Cocoon," giving them a fresh, elevated touch.
Our updated brand positioning focuses on authenticity and accessible luxury, aligning with the direction of the current Ambassador Hotel. This new positioning sets the tone for our visual identity and brand language, captured in a new claim: "Your story, your stay."
The reimagined identity emphasizes warmth, elegance, and quality. Each floor's colors inspired a unique duotone theme, visible throughout the brand journey. By simplifying the design, we highlighted the essentials: logo, colors, and imagery. Every detail was crafted to make the Ambassador Hotel stand out to guests – online, on social media, and throughout their stay.
The brand refresh included updating their extended logo suite for the hotel’s in-house event locations, "View" and "Cocoon," giving them a fresh, elevated touch.
