Strategy, Brand Positioning, Brand Story, Brand Messaging, Verbal Identity, Visual Identity, Motion Design
Strategy, Brand Positioning, Brand Story, Brand Messaging, Verbal Identity, Visual Identity, Motion Design
A dynamic identity for Swiss start-up Noriware, capturing their innovative seaweed packaging and unwavering commitment to a better world.
A dynamic identity for Swiss start-up Noriware, capturing their innovative seaweed packaging and unwavering commitment to a better world.
The Brief
Noriware, a startup creating home-compostable packaging made from algae, came to us to develop a brand identity reflecting its innovative mission. They envisioned a bold, striking, and trustworthy presence with playful design elements to stand out in both B2B and B2C markets.
Noriware needed a clear, compelling brand story with strong claims and a cohesive verbal identity to effectively communicate its key messages. As their partner, we helped them create a brand identity that met these needs, elevated their mission, and resonated with their target audience.
Noriware, a startup creating home-compostable packaging made from algae, came to us to develop a brand identity reflecting its innovative mission. They envisioned a bold, striking, and trustworthy presence with playful design elements to stand out in both B2B and B2C markets.
Noriware needed a clear, compelling brand story with strong claims and a cohesive verbal identity to effectively communicate its key messages. As their partner, we helped them create a brand identity that met these needs, elevated their mission, and resonated with their target audience.
The Concept
Our brand identity for Noriware finds a balance between boldness and fluidity, accommodating its rapid growth as a young start-up. Drawing inspiration from the dynamic nature of algae, the final identity features unique graphical and 3D-animated elements highlighted by Noriware's signature blue. This cohesive visual system extends seamlessly across print, event communications, and social media, ready for any pitch.
To ensure their purpose is visually understood and trusted, we developed a distinct brand tonality guide, defining their communication strategy across all channels and highlighting Noriware’s essence in a slogan: Packaging nature loves.
Our brand identity for Noriware finds a balance between boldness and fluidity, accommodating its rapid growth as a young start-up. Drawing inspiration from the dynamic nature of algae, the final identity features unique graphical and 3D-animated elements highlighted by Noriware's signature blue. This cohesive visual system extends seamlessly across print, event communications, and social media, ready for any pitch.
To ensure their purpose is visually understood and trusted, we developed a distinct brand tonality guide, defining their communication strategy across all channels and highlighting Noriware’s essence in a slogan: Packaging nature loves.
