Brand Identity
Brand Identity
A sophisticated identity for SILK Restaurant & Bar, part of the Ambassador Hotel Zurich.
A sophisticated identity for SILK Restaurant & Bar, part of the Ambassador Hotel Zurich.
The Brief
As part of the Ambassador Hotel's brand refresh, we crafted a unique identity for its own SILK Restaurant & Bar. While connected to the hotel, SILK is designed to attract Zurich locals, tourists, and hotel guests, offering a welcoming spot from breakfast to dinner or simply for a few drinks in the city’s heart.
SILK required an identity that functions as its own entity but still feels connected to the foundation of the Ambassador Hotel's new brand identity.
As part of the Ambassador Hotel's brand refresh, we crafted a unique identity for its own SILK Restaurant & Bar. While connected to the hotel, SILK is designed to attract Zurich locals, tourists, and hotel guests, offering a welcoming spot from breakfast to dinner or simply for a few drinks in the city’s heart.
SILK required an identity that functions as its own entity but still feels connected to the foundation of the Ambassador Hotel's new brand identity.
The Concept
SILK’s identity, harmonious yet distinct from the Ambassador brand, features a modern, sleek logo font and a streamlined color palette. We designed versatile logos and shapes for various applications, ensuring a cohesive and appealing brand presence across all touchpoints.
SILK’s identity, harmonious yet distinct from the Ambassador brand, features a modern, sleek logo font and a streamlined color palette. We designed versatile logos and shapes for various applications, ensuring a cohesive and appealing brand presence across all touchpoints.
