Strategy, Verbal Identity, Visual Identity, Social Branding, Webdesign, Art Direction, Campaign Creation
Strategy, Verbal Identity, Visual Identity, Social Branding, Webdesign, Art Direction, Campaign Creation
Rediscover the power of presence at Studio Y3, a personal yoga and mindfulness sanctuary in the heart of Zurich.
Rediscover the power of presence at Studio Y3, a personal yoga and mindfulness sanctuary in the heart of Zurich.
The Brief
Studio Y3, a yoga studio based in Zurich, approached us with a unique vision: to break from the conventional, often clichéd, yoga studio aesthetic. Instead of the traditional serene and nature-inspired themes, Studio Y3 desired a brand identity that was modern and minimalistic but still felt inviting.
The studio required a sleek yet inviting brand identity to function across its digital touchpoints and support the studio's ethos of creating a space that provides a welcoming refuge in an urban jungle.
Studio Y3, a yoga studio based in Zurich, approached us with a unique vision: to break from the conventional, often clichéd, yoga studio aesthetic. Instead of the traditional serene and nature-inspired themes, Studio Y3 desired a brand identity that was modern and minimalistic but still felt inviting.
The studio required a sleek yet inviting brand identity to function across its digital touchpoints and support the studio's ethos of creating a space that provides a welcoming refuge in an urban jungle.
The Concept
Inspired by the serene studio space, we designed a brand identity for Studio Y3 characterized by clean lines, simplicity, and warm tranquility. The identity leaves room for their messages and visuals to breathe – on social media, their website, and offline.
For the launch of Studio Y3, we amplified the unique energy of the brand to the outside world with an awareness campaign, featuring print and digital ads. The heart of the campaign featured Zurich's calmest posters, specifically designed to recharge, rest, and enhance focus for passersby, with meditations to scan on the go. The designed visuals leaned on color psychology and calming design elements such as rounded shapes and gradient effects to heighten their calming effect.
Together with Marty–Trezzini, we partner with the brand as Creative Directors, continually building a visual library of photographic and film material and creating Instagram templates used across all digital and offline touchpoints of the brand.
Inspired by the serene studio space, we designed a brand identity for Studio Y3 characterized by clean lines, simplicity, and warm tranquility. The identity leaves room for their messages and visuals to breathe – on social media, their website, and offline.
For the launch of Studio Y3, we amplified the unique energy of the brand to the outside world with an awareness campaign, featuring print and digital ads. The heart of the campaign featured Zurich's calmest posters, specifically designed to recharge, rest, and enhance focus for passersby, with meditations to scan on the go. The designed visuals leaned on color psychology and calming design elements such as rounded shapes and gradient effects to heighten their calming effect.
Together with Marty–Trezzini, we partner with the brand as Creative Directors, continually building a visual library of photographic and film material and creating Instagram templates used across all digital and offline touchpoints of the brand.
